Resilience in Real Time: Navigating Crisis Communications During Hurricane Helene

How do you lead communications when an emergency is unfolding by the minute and the stakes couldn't be higher? In this episode, Molly Luton, Chief Strategic Communications Officer for Ballad Health, shares firsthand lessons from Hurricane Helene, revealing how her team navigated catastrophic flooding, supported leaders and staff, and delivered transparent communication during a rapidly evolving crisis. Gain practical strategies for building trust, coordinating community messaging, and maintaining resilience when facing some of the most challenging moments in health care communications.