Why CMOs and CROs Are Incentivized to Disagree

Send us Fan Mail Signal & Stakes Season 2, Episode 2 Episode Title: CMOs and CROs Are Not Incentivized to Agree. That Is a Design Problem. Episode Description: The tension between CMOs and CROs is not a personality conflict. It is a structural flaw built directly into how most companies design their go-to-market leadership. In this episode, Raja Walia and Akande Davis break down why CMOs and CROs are set up to compete rather than collaborate, what each role actually needs to survive, and ...