How to Become an Expert in Your Field with Katrena Friel

S6:E84

It has never been easier to look like an expert. That may be precisely why genuine expertise matters more.

AI can help produce polished content, sophisticated branding, books, social posts, and an increasingly convincing professional presence. But none of those things automatically demonstrate depth, judgment, experience, or the ability to create results.

In this episode, Katrena Friel, founder of Becoming the Expert, joins Dr. LL to explore the increasingly important difference between being visible and being trusted. In my opinion, Katrena is AMAZING. She speaks her truth and knows her subject.

If people don't trust the evidence behind your expertise, reach alone won't create authority.

If your personal brand requires you to perform someone you're not, consistency eventually becomes exhausting.

And if AI makes everyone sound increasingly polished, the messy, specific, deeply human evidence of real expertise may become even more important.

Loralyn Mears, PhD, aka "Dr. LL," brings you thoughtful conversations with entrepreneurs and small business leaders navigating visibility, leadership, and growth. Thank you for being here.

👤 Guest Katrena Friel

Founder, Becoming the Expert

Expert positioning, personal branding, business ecosystems, and entrepreneurship

⚠️ Core Problems Discussed • Mistaking influence or reach for genuine authority