Podcast Metrics That Actually Matter (And Why Downloads Don't)

"Downloads are one of the least useful numbers for understanding whether your podcast is actually building your business, and the obsession with downloads is causing real damage." For B2B podcasters, the goal isn't massive reach—it's high-value engagement. In this episode, I break down why download counts often mask the true performance of your show and why a niche audience of decision-makers is far more valuable than thousands of passive listeners. I share the specific metrics an...