The 3 Conversations Your LinkedIn Strategy Is Missing

Most B2B LinkedIn strategies are built entirely inside the marketing team. Goals, content plan, execution, reporting — all one department. It works, until you realise the people who actually talk to buyers were never in the room.

In this episode, LinkedIn Company Page expert Michelle J Raymond breaks down the three conversations that separate a LinkedIn strategy built on assumptions from one built on real buyer intelligence — plus the specific questions to ask in each.

What you'll learn:

Why a LinkedIn strategy built by marketing alone is only half a strategyThe questions to ask your sales team about buyer objections and languageWhat customer interviews reveal that internal research never willHow regional and global teams stop competing and start compoundingHow to turn what you hear into Company Page content pillars

Timestamps

00:00 — Why marketing alone can't build a LinkedIn strategy

02:15 — What to ask your sales team about buyers

06:20 — Customer research questions that sharpen your content

11:50 — Aligning regional and global LinkedIn teams

14:20 — Turning insights into LinkedIn content pillars

18:15 — The Power of Two behind better strategy

Better LinkedIn strategy starts with better conversations. Talk to sales, talk to customers, talk across the business — then build the strategy.