How orange groves and a tiger attack inspired two sisters to launch Golden Gems in St. Louis

Ten years ago, sisters Susan Logsdon and Amanda Helman founded Golden Gems. What started as a “side hustle” family business venture turned into a successful brand that celebrates being authentic and unapologetic. Logsdon and Helman share how family lore and their Florida upbringing show up in their work — and what they’ve learned in the decade since going all in on their own business.