EP 108 - How AI Search Is Changing Marketing: GEO, AI Agents & Vibe Coding | David Berkowitz

<p>AI is fundamentally changing how brands get discovered, how marketers create, and even who marketers are actually marketing to.In this episode of #StartupsUnedited, I sit down with David Berkowitz, Founder &amp; Fractional CMO at High Caliber AI, to unpack what the shift from traditional search to AI search really means for marketers, brands, agencies, and entrepreneurs.David and I have known each other for nearly two decades, going all the way back to the early days of the social media revolution. Now we find ourselves at the beginning of another major shift.We dive deep into Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), AI search, LLM visibility, personalization, AI advertising, agentic workflows, and vibe coding.One of the biggest ideas from our conversation is that marketers now have two audiences: humans and AI.With traditional SEO, the objective was largely to rank in Google, earn the click, and then persuade the human who landed on your website.With ChatGPT, Gemini, Perplexity and other AI platforms, the AI itself is increasingly interpreting, filtering, summarizing, recommending, and sometimes taking action on the information it finds.That changes how brands need to think about content, visibility and marketing.We also get into what is happening with AI agents inside companies, whether AI is actually replacing jobs yet, and why much of what people call agentic AI today still looks more like highly automated workflows than complete human replacement.Then we dive into one of the areas both David and I have become obsessed with: vibe coding.David shares how he went from having essentially no business building software a few years ago to shipping around 30 products in three months using AI tools.That may be one of the biggest changes coming to marketing.The modern marketer is increasingly becoming a builder.Topics we cover:• GEO vs traditional SEO• How AI search engines interpret brand content• Why marketers now need to market to humans AND bots• The growing importance of context and buyer personas• AI powered personalization• The future of advertising inside AI platforms• ChatGPT and conversational advertising• AI agents and agentic workflows• Whether AI is actually replacing marketing jobs• Human orchestration of AI agents• Vibe coding for marketers• The rise of the marketing engineer• Building software without traditional engineering resources• How David shipped roughly 30 AI powered products in three months• What the AI