Conversational Commerce: Why Brands Are Moving To Messaging

<p>Across India, Brazil, and the UAE, people already shop by chatting with businesses on WhatsApp. But in the US, most of us have never thought about buying anything inside a messaging app. This episode digs into why. </p><p>I traveled to Meta&#39;s Conversations event in London to understand the rise of conversational commerce: why messaging became a storefront, the psychology of why a conversation sells better than a landing page, what actually changes for advertisers when an ad opens a chat, and Meta&#39;s big new Business Agent. </p><p>Plus an honest look at the trade-off of building your business inside someone else&#39;s ecosystem. </p><p><br></p><p><strong>Featuring:</strong></p><p>Natsumi Tomishige, Creative Strategist at Meta</p><p>Karishma Shah, Head of Marketing at Loco Bear</p><p><br></p><p>Want more Stuff About Advertising?</p><p>Follow on <a href="https://www.tiktok.com/@stuffaboutadvertising">⁠TikTok⁠</a></p><p>Follow on <a href="https://www.instagram.com/stuffaboutadvertising">⁠Instagram⁠</a></p><p>Follow on <a href="https://www.youtube.com/@StuffAboutAdvertising">⁠YouTube⁠</a></p>