187 - Laryssa and Liz on Holiday Planning: Why You Need to Start Now and How to Think About Q4

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #187! It might feel early, but Laryssa and Liz are here to tell you: now is exactly the right time to start thinking about holiday. From production timelines to marketing plans to setting realistic goals, the brands that have their best Q4s are the ones who started planning in August - not October.

In today's episode, Laryssa and Liz cover:

Why starting your holiday planning now gives you a creative and strategic advantage

How production timelines for jewelry brands make Q4 planning more complex - and why that means starting earlier

Why the logistical and "boring" stuff (shipping cutoffs, deadlines, lead times) is just as important as the creative marketing

How to set a holiday goal - and why having one matters even if you're brand new to the season

Why Q4 doesn't have to peak on Christmas Eve - and how to think about the full arc from now through the new year

The post-Christmas selling opportunity that a lot of brands overlook

Why planning ahead gives you the space to try one new thing this holiday season

In the bonus segment for Insiders only, Laryssa and Liz share real examples from their current client work, what different Q4 strategies actually look like in practice, and how to build a plan that's structured but still flexible enough to move around.

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.