The Next Supplement Wave Pt 5: How Seed Turned One Product Into a Moat

"Send me a text" In this episode, I break down the difference between education that commoditizes you and education that makes you the only reasonable choice, using Seed as the example. How they teach the market why most probiotics fail instead of why probiotics are good, so their education disqualifies the competition instead of growing the category. How they own the language of quality so every comparison quietly tilts in their favor. And how Seed University turned thousands of...