
← Synergy Loves Company: How Disney Connects to Everything29 Jul · 18 min
McDonald's, Disney, and the 90's Happy Meal Battle!
McDonald's said no to Disney. Burger King said yes. And a 90s fast food war was born.
Before Happy Meal toys and Disney-themed cups became background noise, a $40 million promotion disaster, a Splash Mountain delay, and a scrappy competitor nearly changed the entire landscape of Disney marketing. This is the story of how two burger giants fought for the right to put a mouse in your kid's meal — and how that rivalry shaped the toys, the nostalgia, and the partnerships we still see today.
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