Want Top Dollar for Your Home? Stop Pricing It to Leave Room to Negotiate | Episode 104

“I want to price to leave room for negotiation” should become, “I want to price to make room for a bidding war.”

https://youtu.be/erlMo1gA7Ic

Should you price your home a little high so you have room to negotiate?

It sounds logical. You don’t want to leave money on the table, and you can always lower the price later.

But what if that strategy is actually keeping you from getting the highest price?

In this episode of Talking Realty, Glen and Taysia break down the true story of one Ohio home that went under contract for $675,000—cash, no inspection, no appraisal—and then had to be resold almost immediately.

The new owner tried to sell it for the same $675,000 the market had just paid.

The buyers said no.

Then, the strategy changed. They lowered the price, woke the market up, Tbuyers started competing again, and the exact same house sold for $725,000. That’s $50,000 more than it had just a few weeks ago with zero changes to the home.

So what was the house actually worth? Is the wrong question.

We explain why your home’s market value isn’t one magic number, how your pricing and launch strategy can push your eventual sale toward the top or bottom of its market range, and why sellers who price high to “leave room to negotiate” may accidentally drive away the buyers they need to create competition.

You’ll finish this episode knowing: