Can You Copyright AI-Generated Work? | AI Lawyer Lisa Oratz Explains

Can you copyright AI-generated work? If you create a film, image, character or advertisement using generative AI, who actually owns it?

If you're a creative company looking to future-proof your business, book a free consultation with KoobrikLabs, the data partner for creative companies.

👉 https://koobriklabs.com/contact/

In this episode of Technically Creative, Orlando Wood sits down with Lisa Oratz, Senior Counsel at Ashurst, to explore AI copyright law, intellectual property ownership, fair use, and how filmmakers, artists, advertising agencies and creative companies can legally protect work created using generative AI.

Lisa specializes in technology, entertainment and intellectual property law, advising studios, production companies, artists and technology businesses navigating the rapidly evolving legal landscape surrounding artificial intelligence.

One of the biggest misconceptions about generative AI is that anything created using AI cannot be copyrighted.

Lisa explains why that's not necessarily true.

She discusses how her team secured copyright registration for Critters, an AI-assisted animated short film, by demonstrating meaningful human authorship through scripting, editing, modification and the selection and arrangement of AI-generated material.

The conversation explores what constitutes sufficient human creative involvement, whether detailed prompts and storyboards can establish copyright protection, and why AI-generated characters and individual assets present particular legal challenges.

They also examine the major AI copyright lawsuits involving Anthropic and Meta, the fair use debate surrounding AI training data, and how creators can minimize infringement risks when using generative AI tools.

Finally, Orlando and Lisa discuss AI-generated actors, digital replicas, Tilly Norwood, SAG-AFTRA and how artificial intelligence could change the future of filmmaking and creative ownership.

In this episode: