How to Build Higher Education Branding That a Whole Community Believes In with Meloney Linder

How do you rebuild university brand trust after a massive transition? In this episode, Meloney Linder (VP for Marketing & Communications at the University of North Dakota) breaks down 8 years of building brand consistency, shifting to data-driven storytelling, and earning community belief. Checklist before you watch/listen: ✅ You lead marketing for a college, university, or mission-driven institution. ✅ Your brand got reset, and buy-in still feels shaky. ✅ Athletics or one program ...