Why Brands Are the New TV Commissioners, with Studio Fawkes CEO Lucy Smith

Lucy Smith left TV development two and a half years ago to launch Fawkes Digital. The company has just rebranded as Studio Fawkes. It has landed its first linear commission, with street-dating format Date Me Right Now heading to MTV. And Lucy says revenues have tripled in the last six months. In this episode she explains why Studio Fawkes treats brands as broadcasters rather than "a money pot", and why she believes the old-school TV model is "totally dead and wildly unsustainable". She descri...