CLIP: The Post-Click Problem

Shamir Duverseau, co-founder of Smart Panda Labs and former marketing leader for brands including Disney, Marriott, Southwest Airlines, and NBC Universal, discusses how organizations can dramatically improve digital marketing performance by focusing on the often-overlooked post-click experience, and why the problem has remained chronically overlooked.

Hear Shamir's full interview in his special bonus episode of The Action Catalyst.