
← The Ad Podcast2 days ago · 11 min
Why Athletes Make the Ultimate Corporate CEOs | Chantell Preston, San Francisco Signal, Co-Founder & Owner
<p>The commercial landscape of women's professional sports is undergoing an unprecedented operational evolution. </p><p>In this episode, Chantell Preston, Co-Founder and Owner of the San Francisco Signal, breaks down the strategic economics of launching a franchise within League One Volleyball (LOVB). </p><p>Discover how private capital deployment, aligned equity structures, and player welfare standards are reshaping professional sports investments.</p><ul><li><p><strong>Franchise Economics & League Alignment</strong>: Examining how team owners hold equity in the parent league to ensure mutual financial growth.</p></li><li><p><strong>Youth Ecosystem Integration</strong>: Leveraging downstream youth sports participation to create unique B2B marketing channels for major brands.</p></li><li><p><strong>Player Welfare & Talent Retention</strong>: Standardizing year-round pay, full benefits, and maternity leave to keep elite domestic athletes in the United States.</p></li><li><p><strong>Corporate Leadership Translation</strong>: Translating core athletic competencies like resilience and problem-solving into executive boardroom success.</p></li></ul><p>Chantell Preston is a seasoned healthcare entrepreneur and sports franchise owner specializing in enterprise scaling, capital deployment, and organizational culture building.</p><p>Connect with the guest and hosts:</p><ul><li><li>Chantell Preston:<a href="https://www.linkedin.com/"> <u>https://www.linkedin.com/in/chantellpreston/</u></a></li></li><li><li>San Francisco Signal: <a href="https://lovbsf.com/" target="_blank" rel="noopener noreferrer">lovbsf.com</a></li></li><li><li>Dylan Conroy LinkedIn:<a href="https://www.linkedin.com/in/dylanconroy/"> https://www.linkedin.com/in/dylanconroy/</a></li><li>Strike Social:<a href="https://strikesocial.com/guaranteed-performance-marketing/"> https://strikesocial.com/guaranteed-performance-marketing/</a></li></li></ul>