The B2B-to-C Playbook Behind Agricultural Cooperatives | Pat Dunneback, Battery Agency, Managing Director

<p>In this episode of The Ad Podcast, host Dylan Conroy sits down with Pat Dunneback, Managing Director of Battery Agency’s Chicago office, live from Advertising Week in New York. </p><p>They unpack the intricacies of managing a multi-year enterprise relationship with Land O&#39;Lakes, examining how legacy brands navigate shifting agricultural economics and consumer expectations.</p><ul><li><p>The operational mechanics of a 105-year-old Fortune 500 cooperative owned by 3,000+ farmer-owners.</p></li><li><p>The B2B-to-C marketing framework: leveraging retail grocery brand affinity to power commercial food service distribution.</p></li><li><p>Overcoming current agricultural headwinds, regulatory pressures, and operational costs.</p></li><li><p>The mission of the Modern Rural Collective to authentically represent the 46 million Americans living in rural communities.</p></li><li><p>High-impact creative partnerships with Getty Images and Ron Howard&#39;s Imagine Entertainment.</p></li></ul><p>Pat Dunneback leads Battery Agency&#39;s Chicago office and oversees comprehensive brand strategy, creative campaigns, and client partnerships for major enterprise accounts.</p><p>Connect with the Guest &amp; Partners:</p><ul><li><p>Pat Dunneback on LinkedIn: https://www.linkedin.com/in/pat-dunneback/</p></li><li><p>Battery Agency Website:<a href="https://www.batteryagency.com/"> </a><a href="https://batteryagency.com/" target="_blank" rel="noopener noreferrer">https://batteryagency.com/</a></p></li><li><p>Follow Dylan Conroy on LinkedIn:<a href="https://www.linkedin.com/in/dylanconroy/"> <u>https://www.linkedin.com/in/dylanconroy/</u></a></p></li><li><p>Scale your performance marketing with Strike Social:<a href="https://strikesocial.com/guaranteed-performance-marketing/"> <u>https://strikesocial.com/guaranteed-performance-marketing/</u></a></p></li></ul><p></p>