How to Buy Premium Domains Below Sticker Price | Episode 223

In this episode, we talk about why the right .com can be worth pursuing as your agency grows. It will not instantly bring in more leads, but it can change how established and credible your business feels. That matters when you are building a real company instead of chasing short-term revenue.

We walk through how to find the owner of a taken domain, determine what it may actually be worth, and complete the purchase without hiring a broker. The most important part is deciding what you are willing to pay before the negotiation starts.

Cody also shares how he bought a domain listed for a few thousand dollars for just $230. It is a good reminder that an asking price is only an asking price, and that domain acquisition could become another useful service your agency offers clients.

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MENTIONS IN THE EPISODE:

Inside the Castello Brothers Smoothie Move Into Fractional Ownership of Domain Names

Article: https://www.dnjournal.com/articles/2026/smoothie/doma.htm

Book recommendation: "Never Split the Difference" by Chris Voss

How to get in touch with the domain owner?

lookup.icann.org

Premium domain negotiating toolbox:

Estibot.com