About this podcast
Marketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform companies like Adobe, Braze, Qualtrics, Salesforce, and Optimizely, and brands like Marriott, Georgia-Pacific, Nestlé, and Zoom about what is actually working inside enterprise marketing organizations. Each episode runs 20–30 minutes: one guest, one specific problem, no filler. Recent conversations cover…
914 episodes · business
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
About this podcast
Marketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform companies like Adobe, Braze, Qualtrics, Salesforce, and Optimizely, and brands like Marriott, Georgia-Pacific, Nestlé, and Zoom about what is actually working inside enterprise marketing organizations. Each episode runs 20–30 minutes: one guest, one specific problem, no filler. Recent conversations cover…
Recent episodes
- Georgia-Pacific's Melissa Blunte on consumer understanding at scale: why data gives you precision, not understanding9 Sept · 21 min
- Marketing AI Institute's Mike Kaput on AI pilots vs. AI capability: only about 25% of organizations are scaling with a strategy8 Sept · 27 min
- From Opticon 2026: Federated Hermes' Melissa Ryan on what a replatform exposes in your content7 Sept · 17 min
- From Opticon 2026: IFPA's Jim Rucinski on running a global digital experience with two people4 Sept · 17 min
- Optimizely's Greg Heinz on rebranding an AI platform: AI scaled the work, but every input stayed human3 Sept · 22 min
- Canva CMO of B2B Meghan Gendelman on keeping your brand strong at scale2 Sept · 20 min
- Scrunch's Head of Marketing Kevin White on being cited, not just found1 Sept · 27 min
- Standard AI CEO Angie Westbrock on closing the gap between the ad and the aisle31 Aug · 27 min
- Freeosk's Matt Eichorn and Dilini Fernando on turning the physical store into measurable media28 Aug · 25 min
- Qualified Digital Chief Client Officer Kate Dalbey on building an adaptive martech operating model26 Aug · 30 min
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