The Agent Economy, AI Identity, and the New Rules of Business | Loni Stark, VP Strategy & Product, Adobe

In this episode, Loni Stark, VP of Strategy and Product at Adobe, joins Liam to talk about what happens when a 25 year tech career runs alongside a full creative practice in painting, sculpture and writing, and what that split brain teaches her about building for the AI era. Loni explains why she thinks brands may already be invisible, or worse, misrepresented, inside AI answers, why every company needs to start treating AI as a new kind of audience, and how she is running her own home AI lab, complete with a self built server and a personal agent that has now run continuously for over 150 days, to understand what actually gives an AI agent an identity.

Along the way, Loni and Liam get into her Harvard Extension School research into "orphan values," the personal values people can't express in any of their current life roles, and what happens to that alignment as AI reshapes the roles themselves. She also breaks down how she balances Adobe's biggest enterprise bets, including Experience Manager, Commerce, Brand Concierge and LLM Optimizer, against the need to experiment without limits in her own time.

Key Topics Covered

Why Loni keeps a full art practice, painting, sculpture and writing, alongside her tech career

Growing up with parents who didn't understand the arts, and using creativity as a form of rebellion

Whether humans are innately creative, and why AI makes protecting your own voice more important

Why Loni has stayed at Adobe for 25 years, and how she thinks about "growing the aquarium"

Building a personal AI server at home instead of a garden, and what that setup actually involves

Swapping the underlying model and the agent harness to test what gives an AI agent a persistent identity

Her Harvard Extension School research into "orphan values" and how AI is reshaping the roles we express them through

The shift from human mediated to AI mediated experiences, and why that changes what "traffic" even means

Why being invisible to AI isn't the worst case, being misrepresented by it is