Lead Generation for Coaches: Jenny Morin Turns a Workshop Online

Most coaches who shine in a room hit a wall online. The posts go out, the themes rotate, and the response is crickets. This one is for every coach or consultant whose best marketing happens face to face and who is ready for it to reach further.

Jenny Morin is an executive coach and author who helps business leaders get clear on their goals and keep their commitments, with a focus on time management and organization. She is a member of the Clairvenu Inner Circle, and in this Here, Let Me Do That For You session Amanda Kaufman coaches her live: separating her private coaching from her corporate workshops, reactivating the CEO relationships she already has, and turning the in-person workshop that finds her best clients into an online masterclass.

In this episode, you will learn:

🎯 Know your goal: turning ten private clients and one workshop a month into a clear revenue target

🏢 The reason naivete about corporate America can be a strength, and the CEOs who already know other CEOs

🐎 Two avatars, two businesses: working both as hypotheses until one horse pulls ahead

🎤 Taking an in-person workshop online, and the Goldilocks offer that keeps an invitation from feeling like a pitch slap

🤖 Using AI to pick a painful, urgent masterclass topic, and the difference between coach speak and marketer speak

🌪️ Social media as a cyclone of attention, connection, resolution, and commitment

CHAPTERS

00:00 Welcome and introducing Jenny Morin

01:19 From professional organizer to productivity coach