Vardy's Bundesliga deal proves creators are the future of live sport

Join Ed and Andy as they unpack the biggest shifts in sports media. They cover DAZN's acquisition of EverPass Media and the launch of DAZN for Business, Red Bull's Max vs 100 event at Silverstone on 16 September, the Lloyds Tour of Britain Women 5x-ing its YouTube audience, the BBC's first live boxing watchalong for Itauma vs Hrgović, and Bundesliga awarding Jamie Vardy's YouTube channel seven live Friday-night matches for the 2026-27 season.

To listen to every episode of The Attention Shift, head to dizplai.com. Got a question for us, or want to join us as a guest? Email hello@attentionshift.media.

CHAPTERS

00:00 Intro

00:32 DAZN acquires EverPass and launches DAZN for Business

07:29 Red Bull's Max vs 100 at Silverstone on Disney+

13:29 The Lloyds Tour of Britain Women 5x's its YouTube audience

19:44 The BBC's live boxing watchalong for Itauma vs Hrgović

26:23 Bundesliga hands Jamie Vardy seven live matches on YouTube

33:53 Wrap

SHOWNOTES

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