Ep 38: Julianne Goldmark — Building the World of Emi Jay: The Hair Brand Taking Over Sephora

<p>Some brands you wear. Emi Jay is one you feel genuinely attached to. In this episode, Sophie Blowfield sits down with founder Julianne Goldmark — who, let&#39;s be honest, redefined the claw clip for an entire generation.</p><p>Julianne started Emi Jay back in 2009, at just 15. More than 15 years later it&#39;s a bona fide that-girl staple — worn by Hailey Bieber, Sofia Richie and Kendall Jenner.</p><p>It&#39;s now expanded into cult hairstyling products, and since launching in Sephora in 2025 has become one of the best-selling brands at Sephora, full stop.</p><p>She and Sophie get into building a brand world with a story around every product, the reality of the Sephora era, and why, after 15 years, her biggest lesson is simply to be patient. </p><p><br></p><p>I hope you enjoy!</p><p>Follow The Beauty Sessions on <a href="https://www.instagram.com/thebeautysessions/?hl=en">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a><br>Follow Sophie Blowfield on <a href="https://www.instagram.com/sophieblowfield/?hl=en">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a><br>Follow Emi Jay on <a href="https://www.instagram.com/emijayinc/?hl=en">⁠⁠Instagram</a></p>