4 Wins #263 — You're Too Good to Market Yourself

You're probably too good at what you do to market yourself well. In this week's 4 Wins: a free printable calendar tool, why more marketing makes things worse, rules vs. wisdom, and the COO-style AI agent I'm building for my own consulting business.

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Every Friday I pack 4 wins into under 4 minutes — a tool to try, a client question answered, something to think on, and a personal story that connects to your business. This is Issue #263 and the first-ever issue recorded for YouTube (after 262 previous email-only issues).

IN THIS ISSUE:

🏆 WIN #1 — A Free Printable Annual Calendar (NeatoCal)

Miss the days of a simple, printable year-at-a-glance calendar? NeatoCal is a free tool hosted on GitHub that lets you print a fully customizable single-page annual calendar — no account, no subscription, no hassle. Check out the YouTube issue where I walk you through a live demo so you can use it even if you've never heard of GitHub.

→ Try NeatoCal: https://github.com/abetusk/neatocal?ref=robbyf_com-issue_263

🏆 WIN #2 — Why More Marketing Actually Makes Things Worse

This is Part 4 of an ongoing series. The harder truth? The better you are at what you do, the worse you are at marketing yourself. I call it the Knows-Nose Problem — you know too much and your nose is too close to your own work. I share two embarrassing (and real) quotes from my own client call transcripts to prove it.

🏆 WIN #3 — Rules vs. Wisdom

Rules only get you so far. What running a business actually requires is wisdom — the hard-earned, often-lost art of discerning good from bad in complicated situations.

🏆 WIN #4 — Building a COO-Style AI Agent for My Business