The Business of Formula 1®: Secrets of the evolution into a global brand

This series is sponsored by PwC.

How has Formula 1® evolved from a legacy sport into a global entertainment powerhouse?

In the third episode of a special series, host Andy Jaye speaks to Charlie Minors, Director of Strategy and Transformation at F1® and Jon Glick, PwC Advisory Marketing Leader to discuss the corporate strategy behind the business’ transformation. They discuss the key drivers of this commercial transformation from the success of the Netflix show Drive To Survive, expanding in the US market and creating engaged communities on social media. And the guests offer practical insights for industry leaders looking to scale modern consumer brands in a fast-changing global trade landscape.

Presenter:

Andy Jaye, Broadcaster

Guests:

Charlie Minors, Director of Strategy and Transformation at F1®

Jon Glick, PwC Advisory Marketing Leader

Producer: Shabnam Grewal

Executive Producer: Emily Leahy

Video Producer: Super Llama

Get in touch: thebusiness@thetimes.com