The Business of Sport - Ursula Romero

From having Olympic Games accreditation at the age of just 4, to leading one of the world's biggest broadcast operations, Ursula Romero has a fantastic story to tell.

The daughter of early pioneers in major event broadcasting, Ursula is the CEO of ISB, International Sports Broadcasting. With over 20 years experience providing coverage of global sporting events, Ursula and ISB are now transitioning away from mainstream sports to providing a platform for emerging sports and events.