Episode 2 - Cake Pricing Isn't the Problem. Your Income Goals Plan Is

Are you struggling with cake pricing confidence?

In this episode, we take a deeper look at why most cake makers don't actually have a pricing problem, they have an income goals planning problem.

If you've ever said, "I want to earn £3,000 a month from my cake business," but haven't worked out what your business needs to generate after expenses, tax and National Insurance, this episode will change how you think about pricing.

Because £3,000 in your bank account is not the same as £3,000 in revenue.

In this episode, you'll learn:

• Why pricing should start with income goals, not ingredients

• The difference between revenue and take home pay

• How business expenses, tax and National Insurance affect your cake pricing

• How to reverse engineer your monthly income target

• Why clarity creates pricing confidence

• The simple structure that turns pricing from emotional to strategic

If you want to move towards consistent £2–3k months in your cake business, you need more than confidence. You need a clear income plan.