Hershey's Jessica DuQuesne & Flywheel's Allyson Gill - Building a Winning Global Omnichannel "Scream for Reese's" Campaign

The CPG Guys are joined in this episode by Jessica DuQuesne, Global Brand Marketing & Strategy Lead at The Hershey Company and Allyson Gill, Managing Director at Flywheel, the commerce accelerator division of Omnicom. Follow Jessica on Linkedin at: https://www.linkedin.com/in/jessica-duquesne-exec/ Follow the Hershey Company online at: https://www.thehersheycompany.com/ Follow Alyson on Linkedin at: https://www.linkedin.com/in/allyson-holland-gill-55194a2/ Follow Flywheel online at: https...