The Crypto Conversation

← The Crypto Conversation14 Sept · 25 min

Moca Network - Building the World's Biggest Identity Network

Moca Network - Building the World's Biggest Identity Network14 Sept25 min

Kenneth Shek is the CEO of Moca Network, the identity ecosystem built by Animoca Brands. Over fifteen years he has founded and operated startups across solar energy, social networking in Los Angeles, cross-border e-commerce between China and the rest of the world, and enterprise AI. He joined Animoca around five years ago and has led Moca Network from its first day.

Why you should listen Moca Network starts from a claim that sounds provocative until you sit with it: the most valuable digital asset in the world is your personal data, and you do not own any of it. Meta, Google and Apple do. Shek's argument is that this is not merely unfair but structurally limiting, if you cannot prove who you are to a party of your choosing, you cannot capture the value of being that person. Moca's answer is AIR, an account, identity and reputation layer that Animoca sells to enterprises B2B2C, white-labeled into their own apps with a small "powered by AIR" mark at the bottom. Shek says Animoca's portfolio now exceeds 600 companies, which gives Moca an unusual cold-start advantage: an ecosystem to seed before selling outward to telecoms, entertainment groups and ticketing platforms with user bases in the tens and hundreds of millions. He describes the resulting structure as hub-and-spoke, where each spoke that plugs in to verify and acquire users eventually becomes a hub of its own.

The sharpest part of the conversation is about what breaks when agents start transacting. Agentic commerce is arriving fast, but Shek argues the identity layer is not keeping pace, and the gap shows up in ordinary situations. When you log into Cathay Pacific or Marriott Bonvoy yourself, the airline and the hotel know your loyalty tier and price accordingly. Delegate that same booking to an agent reading your calendar and the merchant sees only bot traffic, no status, no history, no preferential rate. Ask an agent to open a bank account or apply for a card and it fails outright, because the agent carries no KYC data and the bank has no way to verify it if it did. Moca's proposal is delegated verification: you prove your identity once, then grant your agent time-bound authority to prove things on your behalf, with the merchant side able to check that the proof is real. Shek says the company is working with Visa, Mastercard and regional point-of-sale operators, and building toward both the casual consumer form factor and the regulated one required by eIDAS 2.0, Europe's digital identity regulatio