Handling Price Increase Conversations Without Losing Customer Trust

<p><strong>Book a team workshop -</strong> <a href="https://bit.ly/4wEOJbD" target="_blank" rel="ugc noopener noreferrer">https://bit.ly/4wEOJbD</a></p><p>This episode explores how customer success professionals can effectively handle price increase conversations without damaging trust. It covers common mistakes, a proven framing method, and practical tips to protect and grow revenue during renewal discussions.</p><p><strong>Chapters</strong></p><p>00:00 The common fear around price increase conversations</p><p>04:22 Value alignment reduces churn</p><p>07:08 Common mistakes in price increase conversations</p><p>14:02 Frame the value first before discussing price</p><p>16:45 Anchor prices against value and cost of leaving</p><p>17:41 Meet objections with curiosity</p><p>19:02 Earn the customer’s yes by linking to future value</p><p>22:17 Handling objections with questions and curiosity</p><p>25:31 Recap: The key to successful price increases</p><p>26:00 The importance of framing and trust</p><p>29:01 Final thoughts </p><p><br /></p><p><strong>Connect with Anika Zubair:</strong><br /></p><p>Website: <a href="https://thecustomersuccesspro.com/" rel="ugc noopener noreferrer" target="_blank">⁠https://thecustomersuccesspro.com/⁠</a><br /></p><p>LinkedIn:  <a href="https://www.linkedin.com/in/anikazubair/" rel="ugc noopener noreferrer" target="_blank">⁠https://www.linkedin.com/in/anikazubair/⁠</a><br /></p><p>RevUP Academy: <a href="https://thecustomersuccesspro.com/revup" rel="ugc noopener noreferrer" target="_blank">⁠https://thecustomersuccesspro.com/revup⁠</a></p><p><br /></p><p><br /></p><p><strong>Grab our FREE resources here:</strong> <a href="https://thecustomersuccesspro.com/resources" rel="ugc noopener noreferrer" target="_blank">⁠https://thecustomersuccesspro.com/resources⁠</a></p><p><br /></p><p><strong>Want to be our next podcast guest? Apply here:</strong> <a href="https://www.thecustomersuccesspro.com/podcast-guest" rel="ugc noopener noreferrer" target="_blank">⁠https://www.thecustomersuccesspro.com/podcast-guest⁠</a></p><p><br /></p><p><strong>Book Anika as a speaker at your next team event:</strong> <a href="https://www.thecustomersuccesspro.com/team-event" rel="ugc noopener noreferrer" target="_blank">⁠https://www.thecustomersuccesspro.com/team-event</a></p>