Why Your Skincare Stops Working After 30 Days

<p>Before-and-after photos don&#39;t measure whether your skincare is working. </p><p>They measure what already happened — weeks ago, at a biological level you can&#39;t see in a mirror.</p><p>Dr. Maria Feliva, Co-Founder &amp; CEO of CheckGen, joins Jennifer Cookson on Demystifying Cosmetics to break down molecular-level skin testing, </p><p>Why the industry&#39;s standard measurement tools miss what actually matters, and what retinol is doing to your skin cells in the first 30 days.</p><p>What you will learn in this episode:</p><p>— Why before-and-after photos are the wrong standard for measuring </p><p>  skincare results</p><p>— How long skincare products actually take to work on a molecular level</p><p>— What retinol does to your skin cells in the first 30 days — </p><p>  and why do results plateau after that</p><p>— Why UV-damaged skin responds less to any skincare product</p><p>— How over-layering products creates the sensitive skin you didn&#39;t have</p><p>— What the industry currently accepts as clinical testing — and </p><p>  why it&#39;s not enough</p><p>— Whether &quot;anti-aging&quot; will still exist as a category in 5 years</p><p>Dr. Maria Feliva is Co-Founder and CEO of CheckGen, a molecular skin testing company working with skincare brands to evaluate product efficacy at a biological level. Based in Australia, CheckGen works </p><p>with international brands.</p><p>Learn more at https://www.checkgen.com.au/</p><p>━━━━━━━━━━━━━━━━━━━━━━━━━━</p><p>Takeaways:</p><p>- What you see in a mirror is the output of biological changes that started 2-3 weeks earlier — the skin response happens long before it&#39;s visible</p><p>- Molecular changes from retinol begin within 30 days — after that the skin acclimatises and plateaus; this cannot be measured in </p><p>  before-and-after photos</p><p>- Inflammatory markers are among the first proteins to shift with an </p><p>  effective product — inflammation doesn&#39;t have to be visible to be present</p><p>- UV-damaged skin is in defence mode — it cannot use a topical product efficiently while managing excess UV stress</p><p>- Over-layering products stresses the skin barrier and can create sensitivity in skin that was previously not sensitive</p><p>- Customer surveys in industry testing are frequently guided — the questions are framed in a way that reduces the chance of a negative response</p><p>- Synergy between compounds in a formula can produce completely different cellular responses than any single active tested in </p><p>  isolation</p><p><br></p>