Blog Post, Landing Page, or Category Page? (Search Intent Quiz)

E1188: Your page might target a keyword properly and still lose rankings because you chose the wrong type of page for the search.

I turn search intent into a quiz: for each keyword, predict whether searchers want a blog post, landing page, or category page - before I reveal the answer.

I recently consulted a site with thousands of pages that had steadily lost SEO traffic for years. They blamed negative SEO and bad backlinks. But new pages still ranked within two weeks, then lost their positions.

The bigger problem was mismatched search intent: the site frequently used the wrong page type and the wrong copy for what searchers wanted.

In this episode:

- The exercise I recommend when your SEO traffic starts declining

- Why I start with a site's most-clicked pages

- How to decide between a blog post, landing page, and category page

- Why "top tenant screening tools" needs a blog post

- Why "tenant screening software" needs a landing page

- Why "tenant screening software features" needs a blog post

- Why "shingle repair Dallas" needs a service landing page