Increase Ad Spend Before You Hire: The Order Owners Get Wrong

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Joe hired two people during a great quarter and went negative — because he added payroll without adding leads. He and Jared break down the ad funnel that was choking Joe's own results, what qualifying a lead before the discovery call actually looks like, and how to read client acquisition cost without scaring yourself off ads. If you're spending on ads and nobody's booking, start at the funnel, not the budget.

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