Why Your CX Message Isn't Landing

<p>Your CX pitch lands with practitioners but dies with CEOs. Here&#39;s the messaging framework that fixes it. </p><p>IN THIS EPISODE</p><ul><li><p>Why CX leaders keep pitching the wrong message to the wrong room — and how to diagnose it</p></li><li><p>How to talk to a CEO or COO about customer experience without mentioning customer experience</p></li><li><p>What product leaders actually need to hear before they&#39;ll prioritise CX on the roadmap</p></li><li><p>When to lead with technology — and why it&#39;s only right for one specific audience</p></li><li><p>The two most common messaging mistakes CX teams make and how to avoid them</p></li></ul><p>CHAPTERS</p><p>00:00 Intro — Why CX storytelling breaks down </p><p>01:04 The real-world example: energy company, call volume, cost mandate </p><p>02:10 Three audience buckets: Out-of-CX, CX-adjacent, CX expert </p><p>03:29 How to pitch the out-of-CX crowd (CEOs, COOs) </p><p>05:00 How to pitch the middle layer (product, marketing, brand) </p><p>08:08 How to pitch CX practitioners — and when to lead with technology </p><p>09:49 The full messaging stack: outcomes, use case, technology </p><p>10:30 Two mistakes to avoid: stacking arguments and mixing audiences </p><p>12:12 Key takeaways — same work, three different messages</p><p><br></p><p>Follow Jochem on LinkedIn:</p><p>https://www.linkedin.com/in/jochemvanderveer/</p><p><br></p><p>CONNECT WITH US:Website:   <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0s0Tm5DZVZLTUNCWDluR1Bodjh1b3ZNUmE4Z3xBQ3Jtc0ttbGlkcmlseVZDRU1yazRBaGNhbE9mMjJNRmwwekVRVEhEX0hYQVBNOTJRc1g5M3ZrWlVadzkxTm40UkJWYVFqbXBOVngtbFJTc0FfS1BkSExiWXJBSDN4Vm1zZ1gxMnYtdjk2T2UySEx6aDV1ZXRIaw&q=https%3A%2F%2Fwww.theydo.com%2F&v=OMJmWNaF7SU"><u> https://www.theydo.com/</u></a></p><p>LinkedIn:   <a href="https://www.linkedin.com/company/theydo-journey-management/"><u>https://www.linkedin.com/company/theydo-journey-management/</u></a></p><p><br></p><p>#TheExperienceEdge #CustomerExperience #CXStrategy #CXLeadership #CustomerJourney #JourneyManagement #CXMessaging #CostToServe #VoiceOfCustomer #CustomerInsights </p><p><br></p>