How We Got 750+ Therapists Into One Workshop — The Honest Marketing Breakdown (Content Strategy for Therapists)

We just ran our biggest workshop ever — over 750 therapists in the room — and I've had SO many questions about how we actually did it. So today I'm pulling the curtain right back and giving you the honest, behind-the-scenes rundown of the marketing. Not the shiny version. The real one. And I'll be upfront: the thing that made those numbers so big is the thing none of us really want to hear. I prioritised content. I doubled down on it so hard — long before the workshop was ever ready to come o...