The Friday Accelerator with Karen Green

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Building a Category Leader | Supermarket Strategy with Ramona Hazan

Building a Category Leader | Supermarket Strategy with Ramona Hazan24 Apr37 min
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Ramona Hazan is the founder of Ramona’s, the UK’s number one hummus brand. Stocked in Tesco, Sainsbury’s, Morrisons, Asda, Waitrose and more, how did she do it?