You’re pitching before they’re ready (do this first)

I've spent the last two weeks going through sales copy for two different clients — and they both made the exact same mistake.

Not a small one. A mistake that's probably costing them thousands of dollars every single month.

And here's the crazy part — their copy actually looks good. Great hook. Clear offer. They just skip one thing... and it's the one thing that actually gets people to buy.

If you've ever written a sales page, an email, or pitched on a call and felt like people just... didn't lean in the way you expected — this is exactly why. Let's break it down.

Chapters

00:00 Introduction: Common sales mistakes and the importance of the right sequence

01:59 The principle: Immersion creates conversion

05:05 The problem with pitching too soon

07:10 The importance of baking in the pain

10:08 How to articulate and tease out the pain

13:07 The role of premise and unique worldview

17:09 Teaching as a belief-shifting tool