Own Your Audience: Why Makers Need an Email List

Summer Special ! Start your free trial. Summary: This episode argues that makers should stop relying only on social media or handing out business cards, and instead start collecting emails so they can “own” their audience. The main idea is to use email marketing in a luxury, story-driven way—less “buy now,” more behind-the-build narratives, project highlights, inspiration, and client/project stories. Key points: Social media audiences belong to the platform, not you.Ask for emails...