Why Happiness Experts Still Struggle to Be Happy with Dr. Ethan Kross

You might assume that people who study happiness for a living have it all figured out. But even happiness experts struggle to follow their own advice. They know the science behind feeling happier, managing difficult emotions, and building healthier habits — but putting that knowledge into practice is another story. Why is it so hard to do the things we know are good for us?

In a live conversation recorded at SXSW, Dr. Laurie gets personal with her good friend, psychologist Ethan Kross, about the times they've struggled to practice what they preach. Together, they explore the psychological biases that can get in our way and share science-backed strategies for managing difficult emotions, building better habits, and turning that knowledge into action.

Experts Mentioned:

Ethan Kross, Professor of Psychology at the University of Michigan Tamar Gendler, Professor of Philosophy and Dean of the Faculty of Arts and Sciences at Yale University Gabriele Oettingen, Professor of Psychology at New York University and the University of Hamburg Carey Morewedge, Professor of Marketing at Boston University Christina Maslach, Professor Emerita of Psychology at the University of California, Berkeley Kristin Neff, Associate Professor of Educational Psychology at the University of Texas at Austin Resources Mentioned:

Shift: Managing Your Emotions — So They Don't Manage You, by Ethan Kross (2025) Chatter: The Voice in Our Head, Why It Matters, and How to Harness It, by Ethan Kross (2021) “Knowing is Half the Battle,” by Laurie Santos and Tamar Gendler (Edge, 2014) Müller-Lyer Illusion “Exploring Solomon’s Paradox: Self-Distancing Eliminates the Self-Other Asymmetry in Wise Reasoning About Close Relationships in Younger and Older Adults,” by Igor Grossmann and Ethan Kross (Psychological Science, 2014) WOOP: Wish, Outcome, Obstacle, Plan Rethinking Positive Thinking: Inside the New Science of Motivation, by Gabriele Oettingen (2014) “Thought for Food: Imagined Consumption Reduces Actual Consumption,” by Carey Morewedge, Young Eun Huh, and Joachim Vosgerau (Science, 2010) “Forming a flossing habit: an exploratory study of the psychological determinants of habit formation,” by Gaby Judah, Benjamin Gardner, and Robert Aunger (British Journal of Health Psychology, 2013) How to Change: The Science of Getting from Where You Are to Where You Want to Be, by Katy Milkman (2021) Burnout: The Cost of Caring, by Chris