Servant Leadership: Why Leaders Who Serve Their Teams Get Better Results

This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad.

Leadership is more than hitting targets. Greg Aden, Owner/Founder of Aden Leadership, explains why lasting leadership depends on serving the people who follow you and helping them take ownership of shared goals. Drawing from decades in hospitality, financial services, and executive coaching, Greg shares practical ways to create alignment, build accountability, and approach difficult conversations with courage. His advice gives higher education leaders a clear place to begin: stay curious, prepare well, honor your word, and make time for people.

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What We Cover in This Episode

🔘 How servant leadership shifts the focus from personal performance to team success

🔘 Why alignment and communication must come before accountability

🔘 Why leaders must model the accountability they expect from others

🔘 How agreements create clearer commitments than unspoken expectations

🔘 A practical framework for preparing for courageous conversations

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Episode Highlights

01:45 - Why success and leadership are not the same thing