← The Intentional Fundraiser Podcast4 Aug · 18 min

Donor Listening That Leads to Action

Donor Listening That Leads to Action4 Aug18 min

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What if the ask isn't for money? What if it's a question?

A donor of fifteen years told one of my clients, "Nobody ever asked me what I thought. They just told me what they'd done." He'd made peace with being a checkbook.

I keep hearing versions of that story. Loyal donors who'd give more, and stay longer, if we simply asked them what they see.

On this week's episode of The Intentional Fundraiser, I make the case that listening is a fundraising strategy, not a courtesy. We get into how to design listening sessions and donor advisory councils, and the one step almost everyone skips: closing the loop so donors see what changed because they spoke up.

When's the last time you asked a major donor, "What are we missing?"

Listen to this week's episode, then share it with someone who needs the reminder that donors want to be heard, not just thanked.