How to Break Free From Burnout with CEO of Boss Babe Natalie Ellis

Natalie Ellis had millions of followers, a full team, and a fancy LA office by the time she was 25. Then one day, she got on a regular Zoom call and said, "I quit. I no longer wish to be CEO of this company."

How do you build a female entrepreneurship platform? How do you make it one of the biggest of its kind in the world? And how do you walk away from something like that? Those were some of the questions I had in mind before sitting down with today's guest.

During our conversation, she breaks down what makes content actually convert. Why audience growth and revenue growth are two completely different things. And most importantly, how she went from burning out to making over $2.2 million while completely offline for 12 weeks.

"Audience growth does not equal business growth, and audience growth does not equal revenue." ~ Natalie Ellis

In This Episode:

- Introduction: how Natalie built Bossbabe

- Seeing Instagram's potential before anyone else

- The type of content that makes people buy

- Why follower count and revenue have nothing to do with each other

- The Zoom call where she quit and what came after

- Mindset before systems, and the discipline of staying simple

- How Jen and Natalie each use AI for content