
About this podcast
Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.
176 episodes · Marketing
The Local Marketing Trends Podcast
About this podcast
Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.
Recent episodes
- We Wrote Some Terrible Jingles. Then We Called a Professional5 Oct · 27 min
- How Local Marketing Built a Legend: The Cheerwine Story17 Sept · 27 min
- CEO's Prediction: National Video Advertisers Will Start Buying 'Local'24 Aug · 31 min
- How a Small-Town Idea Became Big, Thanks to One Radio Show21 Jul · 26 min
- Yes, AI May Eventually Replace Ad Sales Reps22 Jun · 25 min
- From Small Local to Big Global: Jelly Belly Creator Tells His Story8 Jun · 32 min
- Will Relaxing Media Ownership Rules Benefit Local Advertisers?25 May · 28 min
- As AI Search Explodes, What Happens to SEO Budgets?18 May · 32 min
- The Big Digital Slowdown Has Arrived4 May · 22 min
- Too Many Amateur Marketers, Too Much Bottom-Funnel Marketing20 Apr · 29 min