#104 - Your Business Has Marketing Activity. But Does It Have Marketing Leadership?

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In this episode, Marissa breaks down why most businesses don’t have a marketing problem, they have a marketing leadership problem. She explores the difference between staying busy and driving commercial growth, and why leadership is often the missing link between strategy and results.

◼️ The difference between marketing activity and marketing leadership

◼️ Why great marketing leaders focus on business outcomes, not content output

◼️ How systems, clarity and alignment create long‑term growth

Timestamps:

00:00:00 Introduction

00:01:22 Marketing Activity vs Marketing Leadership

00:01:55 Start With Business Outcomes