You’re Doing SEO Wrong: Why Ranking Isn’t the Real Goal Anymore

For years, SEO has been about one thing: getting your website to rank higher on Google. But search is changing, and the brands winning visibility are thinking far beyond rankings. In this episode, we explore why SEO is evolving from optimizing individual web pages to building a brand that can be discovered, understood, trusted, and recommended across the entire search ecosystem. From Google and traditional search to AI tools, reviews, social platforms, podcasts, and third-party websites, your...