How to Reinvent Yourself When the Market Shifts | Brandon 'Rockstar' Rooks

Most real estate investors know how to build in a bull market. Very few know what to do when that market turns against them. In this episode of The M.O.R.E. Show, Justin Colby sits back down with Brandon Rockstar Rooks a capital raiser who spent a decade building a $100 million land entitlement business in the southeast, working with some of the biggest national builders in the country and who hit major headwinds when the market shifted in late 2024. Brandon shares exactly what happened, why he is not embarrassed to say he is on his third reinvention, how he is pivoting into private lending, note buying, and distressed debt, and why the most dangerous thing an investor can do right now is stay loyal to a business model that has stopped working.

KEY TOPICS COVERED:

How Brandon built a $100 million land entitlement business working with the biggest national builders

Why national builders don't want land on their balance sheets and how that creates opportunity

What went wrong in Q4 2024 and why the land entitlement market shifted dramatically

How Brandon is pivoting into private lending, note buying, and distressed debt

Why it is okay to start over at 40 and why staying loyal to a broken business model is not

The mindset of reinvention how to know when to pivot and how to do it without losing everything

️ Key Moments

00:01 — Introduction: Brandon Rockstar Rooks returns to The M.O.R.E. Show

00:32 — The Boardroom Mastermind what it is and how to get access

01:11 — Lending is getting weird what Justin is seeing in the market right now