You Got the Donation. Will You Keep the Donor?

Send us Fan Mail How do you retain first-time donors after their first gift? An event can take months to produce. The room responds, new supporters give, and the team celebrates. That moment deserves celebration, but the donor journey has barely begun! . . . .“It’s just starting.” During Day 4 of Nonprofit Power Week with Bloomerang, James Goalder examines the follow-up, engagement, and measurement that keep a promising donor relationship moving. So what happens next? James urges nonpro...