Episode 977: The Willing Conversation (Classic)

Note: This is a rebroadcast of Episode 748, first published on March 9, 2022. Some links and offers may no longer be valid.

Synopsis

To receive more effective referrals from the members of your BNI group, it’s really important to help them understand your business and your target market enough to identify a good referral. To do that, you need to make sure they know these four things.

The Needs Assessment

Your Unique Selling Proposition

Why Are You in Business?

What’s Your Emotionally Charged Connection?

Listen to Episode 451 and read “Why You Do What You Do Is Your Key to Success” for more about Emotionally Charged Connections.

What have you shared with your network that has helped you gain willing conversations with prospective customers? Share your answers in the comments.

The Official BNI Podcast is sponsored by Misner Audio Programs.

Complete Transcript of Episode 748

Priscilla: