Episode 981: The Psychology of Why People Refer

Synopsis

Dean Jackson explains to guest host Spencer Reynolds how you can use the psychology behind referrals to your benefit in BNI and in business.

Referrals are driven by self-preservation. People make referrals to add value to their own social groups.

People are highly protective of their close connections and want to share good experiences and warn against bad ones.

Recommending useful resources raises a person’s standing within their group, creating a natural sense of mutual value exchange.

Instead of asking your referral partners to tell people about you, train them to identify opportunities and report them back to you.

Make the referrer the hero. Create valuable, easy-to-share materials your referral partners can pass along.

Links

Visit Dean’s website: https://deanjackson.com.

Listen to the I Love Marketing Podcast.

Visit the BNI Tampa Bay website.

The Official BNI Podcast is sponsored by Misner Audio Programs.